SGC Media Group brings radio, TV, print, online and socials together to offer forward-thinking strategy and execution for labels and artists. Stephen also sits on the board of QMusic, is a Music Australia councilor and is a previous BIGSOUND programmer.
G’day people, Rodney Holder here and thanks for joining me on Music Business Facts. If you’re a regular listener of the show- Welcome back- if you’re new to the show, this is the podcast where I interview a variety of music business professionals and attempt to uncover the truths of what it’s like to be a success or a professional in the music business! Today’s episode is all about Publicity and PR– an incredibly important element of communicating your music or your music business to the wider community.
My guest today is Mr Stephen Green from SGC Media Group. Stephen is a bit of a music business rock star in my part of the world here in Queensland, Australia. He is managing director of the SGC Media Group which umbrellas music marketing companies SGC, Title Track, Music Send and Collision Course (Episode 67 with Tim Price).
Stephen Green has worked in music marketing for over 15 years, forming SGC Media in 2010- a company focused on marketing Australian music. His roster has included John Butler Trio, Triple J Hottest 100, The Waifs, San Cisco, The Beautiful Girls, Russell Morris, The Ten Tennors, Dead Letter Circus, Twelve Foot Ninja, Sheppard, The Butterfly Effect, Abbe May, Mia Dyson, Sticky Fingers, The Trouble with Templeton, Pete Murray and many more!
Like I mentioned a very busy guy with a lot of awesome industry connections- exactly what a good publicist requires.
So, no matter what business interest you may have in the music industry, publicity and PR are going to be an incredibly important aspect to the success of you business. One of the biggest mistakes I often see with young musicians or young music entrepreneurs, like concert promoters, managers or agents- They work so hard on their business or their product and they just launch that product thinking that just because they think their shit is great, it will gather it’s own momentum and everyone will discover it. Well that’s not usually how it rolls (sure you might be lucky), but without a plan, without a strategy, without significant publicity it’s highly unlikely that you will obtain the attention that you’re looking for. A HUGE part of potentially gaining that attention, is employing the services of a good publicist.
If you’re listening to this and you’ve got the thought that you might like to become a publicist- there’s a ton of great information in here that will absolutely educate you with any future decisions you may make. In fact just the other day I was speaking with one of my music business diploma students who was considering publicity as a career after study, and after I played him this exact interview his mind was made up!
So without further ado- I’d like to introduce you to Mr. Stephen Green- Managing director of SGC Media.
Well there you have it people- Stephen Green from SGC Media. What a fantastic insight into music publicity, and the life of a successful publicist in Australia. Let me know what you thought of the interview- I always love hearing from you people- Rodney@musicbusinessfacts.com or on Facebook.
And if you’d like a free report created from Stephen’s interview, I’ve called it STEPHEN GREEN’S ESSENTIAL TIPS FOR SUCCESS and you can download it for free at musicbusinessfacts.com. Just search for Stephen’s interview. By the way- if you’d like to jump on my mailing list, where I’ll send you all of my future free reports, you can sign up again, over at musicbusinessfacts.com
Now before I go, I’ve decided to try something completely different and new. Believe it or not I semi-regularly have people contacting me and thanking me so much for the information I am curating for you people, that they want to pay me. I know that might sound like bullshit but it is actually true. Up until now, for the last 96 episodes, I have declined to take any cash. Why you might ask? Well I guess that I just felt that I wanted to keep the podcast free. And of course the podcast will always be free- that will never change. And as I approach episode 100 it is my mission to continue bringing you the best content I possibly can with the best music industry people I can source in order to hopefully help you people with your music industry careers.
I’ve had quite a few people ask me, “Why don’t I do the crowd funding thing,” or “why don’t I do a Patreon campaign,” and up until this point I’ve just chosen not to.
But what I have decided to do now, and this is something that any musician or anybody else for that matter who is creating content could do, is not ask for donations, but facilitate the ability for anyone who would like to contribute to the show.
I really just want to do this as a bit of an experiment to see what comes of it, and I’ve also decided to be completely transparent with the process too. So that means if I make any money I’m going to let you guys know. I mean after all- apart from my time to create these episodes, which is a labour of love, I do have podcast hosting to pay, and since about episode 55 I do pay a editor to put it all together for me. I also have an assistant who helps me so yeah- creating the podcast does costs me money. I’m not complaining I’m just sharing that with you.
So here’s the deal. Have you guys heard of Paypal.me? If you haven’t- go and check out www.paypal.me
This is the platform that I’ve decided to use to enable any future tips that might come my way. And like I said what I’m going to do is tell you guys how it goes starting from the next episode onward.
So what I want to say to you is this. If you enjoy my show, if you like the content that I’m delivering to you as often as I can, if you feel that my podcast has in any way ever helped you or your music career or your music business, and you’d like to contribute to me continuing to do this – go to www.paypal.me/musicbusinessfacts. Even just one dollar would be amazing so stay tuned and I’ll let you know how that goes.
If you’re a musician or content creator- why don’t you look into doing the same and let me know if you generate any income. After all as I’m always discussing with my students and clients- multiple income streams is where it’s at.
Okay people, until next time, I’ll leave with with today’s quote, and this one is a cracker from Sir Richard Branson:
Publicity is absolutely critical! A good PR story is infinitely more effective than a front page ad.
That’s it for this time. Until next time- Keep slogging away at your goals- For most of us it’ll be a marathon and not a sprint.
This is Rodney Holder signing off for MusicBusinessFacts.com