Chuck Billy is the lead vocalist for the American pioneering thrash metal band Testament. Although Testament’s line up has changed over the years, Chuck has remained one of the constant members of the band that formed way back in 1986. That’s 30 years in the music business people- A very impressive feat to still be going and to still remain relevant in the often superficial world that is the music industry.
G’day ladies and gentlemen! Rodney here and thanks again for joining me on my music industry podcast Music Business Facts– I really appreciate you.
My guest today is an absolute legend of the metal world. His name is Chuck Billy and he is the lead vocalist for the American pioneering thrash band Testament. Although Testament’s line up has changed over the years, Chuck has remained one of the constant members of the band that formed way back in 1986. That’s 30 years in the music business people- A very impressive feat to still be going and to still be relevant in the often superficial world of the music business.
As you’ll hear in my interview, one of the super important reasons that Chuck, along with his long standing band mate Eric Peterson have been able to continue with Testament, and continue making money, is because they learned about the music business. They implemented that knowledge and made it work for them! They made sure that they owned their own assets, the publishing, the master tapes, etc so when the dollars flew in, unlike many artists who are seemingly in debt to others and trying to endlessly recoup to the label, they were able to position themselves in a much better situation on order to bring cash flow into the business.
In this interview we also talk about other biz stuff like sponsorship, song writing, publishing– a heap of cool music business stuff.
As I mentioned, in the history of particularly the “thrash metal” genre, Testament have released some absolutely ground-breaking records in my opinion.
And they’ve just released a new one titled “Brotherhood Of The Snake”. Where they’ve done a license deal with seminal metal label Nuclear Blast Records.
By the way- for those of you listening who don’t want to do a music launch independently, who want a record deal (if you can negotiate it) in my opinion a license deal is the best way to go. Control and own your assets! Of course it’s not always easy or possible but if you can- a license deal is far better than a direct signing deal on most occasions in my opinion.
Anyhow regardless of whether you’re a Testament fan, I hope you enjoy my chat with their lead vocalist Chuck Billy.
Well there you have it people, Chuck Billy from Testament, and the importance of understanding music licensing, the importance of understanding how the music business works, how record companies work, and how music publishing works!
The take away for all of this- educate yourself! Educate yourself in the ways of doing business in the Music Industry! And I’m hoping in some way, shape or form, my podcast is helping you learn this stuff! Anyhow, as always I love hearing from you people- let me know your thoughts- Rodney@musicbusinessfacts.com or come and like my FB page at Music Business Facts.
Now before I go, for those of you who would like some free music business coaching, my mate Steve Palfreyman who runs MusicLaunchHub.com recently interviewed over 50 high profile and super knowledgeable music industry experts for his Music Launch Summit.
Now Steve has agreed to present to you a free lecture on:
‘THE FIVE TOP LESSONS LEARNED FROM SPEAKING WITH “FIFTY-ONE OF THE BEST” MUSIC INDUSTRY MINDS!’
Its all happening online Thursday November 3rd at 7pm QLD time (8PM AEST). You can register for free at www.musicbusinessfacts.net/steve
Ok, until next time, I’ll leave you with this quote for today:
Music licencing is a strange music business to navigate. All kinds of things can drive a price up or down; it’s completely fluid. It constantly changes and there’s no list of prices on the menu. Everything is negotiable in some way, shape, or form – Eliza Richardson