Andy Farrow- Successful artist manager.
Coming from a DIY punk rock ethic Andy possesses vast music business knowledge that spreads across all aspects of the industry.
After over 20 years in the business he has had consistent success with predominantly rock-orientated acts, achieving over thirty Top 30 Album chart positions and sales in excess of three million.
Currently Andy is managing artists like Opeth, Devin Townsend and Paradise Lost to name a few.
We aim to develop long-term, international careers for our acts and fight against the often short-term nature of the music industry.
An inspiring and super informative interview with one of the UK’s coolest managers.
This is the kind of interview where he just gives so much awesome information I suggest you get your pen and paper ready as he delivers multiple value on what artists and managers should be doing to maximize their income streams.
Played in bands, Booked bands and promoted shows from 16.
Did a degree
Set up a company.
Went from punk, post punk, thrash metal to death metal.
Manages metal, rock, post rock.
Northern music company is the management company
Northern music group is the holding company for the management company, a publishing company called AMF music administered by Kobolt.
Omerch- owned with Opeth
NMC live- Booking division
It’s all about the song!
In the rock and metal scene its very important how you play live because there’s limited radio TV opportunities. So it’s all about the live show and it’s very competitive!
I’m very good at monetizing income streams that other managers don’t find!
Back catalogue- Make sure the royalties have been paid correctly- Go through the royalty statements.
On the publishing front- Make sure that things are registered properly.
Register with your countries live performance societies (APRA in Australia) (PRS in the UK) (SOCAN in Canada) register your songs and collect your live and broadcast royalties.
Submit your performance live returns.
Merchandising- negotiate for as many pieces as possible.
Listen to my Bigsound Episode with Nick O’Byrne