Chris Maric is the man behind Maric Media- A company that works in promotion, publicity and artist relations.
With over 15 years experience behind him, Chris has worked the promotion for companies like Channel Ten, Riot Entertainment, Sony, Universal and EMI.
In this episode of Music Business Facts Chris talks about the role of the publicist and how he became a publicist. Chris also discusses some great strategies on how to formulate a media plan and on how to best communicate an artist product or service to obtain the attention of industry players like the media, labels and promoters. Enjoy!
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What is a publicist? Professional Bullshit artists.
Someone who gets the message across.
A publicist is a story teller on your behalf.
They (publicists) have the media contacts.
Chris represents three basic types of clients.
1) Promoters doing tours
3) Independent artists.
There’s positives in everything. That’s why it’s called “spin”.
Don’t be cocky and use spell check!
Don’t take three weeks to respond.
Imagine it is a job interview- because it is.
Be patient and gracious.
Have respect and not believing in your own hype so much that when you get declined you tell the person to f**k off.
Rejection is part of the process.
Grow a thick skin.
Album cycles are getting shorter. But you need to stay current and fans engaged between cycles.
Resources suggested by Chris