Chris Gero is the Vice President of The Yamaha Corporation USA. Among other things, Chris is also the Yamaha Artist Relations Executive and the founder of the Yamaha Entertainment Group. He is also a Record Label Executive, Concert Producer, Film Director and Record Producer.
Hello Ladies and gentlemen, Rodney here and thank you so much for choosing to spend your time with me. I appreciate you immensely.
Today I have a great treat for you. My guest today is Chris Gero. Not only is Chris a great and very humble bloke, but he’s also the Vice President of Yamaha Corporation USA. So I feel very lucky to have had the opportunity to speak with this guy and be able to share that conversation with you.
Among other things Chris is also the Yamaha Artist Relations Executive and the founder of the Yamaha Entertainment Group. He is a Record Label Executive, Concert Producer, Film Director and Record Producer.
He’s a really smart guy, and as I mentioned- very humble! During this interview, Chris gives me some really great insights and tips on how to approach potential sponsors- what to do and more importantly what not to do. We speak about a lot of other really cool stuff too but I really think that the gold in this conversation is Chris’ advice and take-aways about how to play it when you’re looking to get a sponsorship or endorsement.
So here’s my conversation with Chris Gero, and I’ll speak with you on the other end of the podcast. Enjoy!
And that’s where I ran out of hard drive space!
Can you believe it! Almost 100 episodes of Music Business Facts and I’m still making these rookie mistakes! Chris, if you every get to listen to this podcast I sincerely apologise for being such an amateur. Thanks so much for providing me and my listeners with such a cool insight into what it’s like to be the VP of such a huge corporation like Yamaha.
For you listeners, well to be truthful, you really did get to hear most of the interview and Chris and I basically said our good byes just after I realised my laptop ran out of space.
Anyhow, let’s go over some of the main take aways and insight from Chris Gero who is such a very high profile player (and a Great guy).
- “We wait for when the opportunity comes to us” – Great to know!
- Be humble!
- Being respectful and go through the right channels.
- The importance of relationship building and networking.
- Follow your passion! Comforting for the developing artist.
- What’s in it for the them, the sponsor?
Well I hope you enjoyed the podcast- hit me up anytime at Rodney@musicbusinessfacts.com and let me know if any of this information is helping you. I’d love to hear about it!
Also, as I said earlier I have another online lecture coming up soon. The lectures called “How To Successfully Obtain Sponsorships & Endorsements For Your Band, Your Artist, Or Your Music Industry Business (In Five Easy To Follow Steps).”
It’s coming up on Tuesday December 6th and if you’d like to register for free, visit musicbusinessfacts.net/sponsorship
Today’s quote is from Winston Churchill:
We make a living from what we get. We make a life by what we give!
Until next time people, have a great day!