Benji Rogers is the Founder and Chief Strategy Officer of PledgeMusic.com A global direct-to-fan platform that helps artists raise funds and create excellent pre-order campaigns.
Rodney here. I hope you are all doing well? I’ve got a really cracking interview to present to you today. This is a conversation I recorded a while back and I’m extremely pumped to present it to you because it’s super informative.
Benji Rogers is an accomplished musician and has been through the major label system himself. But now he is predominantly focused on helping ‘creatives’ raise the money required to bring their projects to life through his PledgeMusic platform.
So I encourage all of you to check out the cool shit going on over at https://www.pledgemusic.com/
Today when I looked, you’ve got artists like Black Sabbath using the platform right down to a stack of indie acts I’ve never heard of. Anyhow, check out PledgeMusic.
So I found Benji to to a supremely nice and down to earth guy, who possesses a really smart music business and marketing mind. As you’ll here in this interview he’s very articulate and extremely passionate. And he seemingly has some great taste in music in my opinion.
So like I said, I’m really pumped to present you this episode. I know I say this often but this episode really does contain a lot of powerful insights and actionable take-aways. Benji Rogers wisdom in the crowd funding and artist fund raising area are highly tuned so get ready to get educated. I’ve already listened to it a few times now and without doubt will listen again soon.
So without further delay, please enjoy this awesome interview (if I do say so myself) with Benji Rogers of Pledge Music.
There’s a million way’s to buys things, but very few reasons to do so!
– Benji Rogers
Well ladies and gentlemen did you enjoy that conversation between myself and Benji? Please let me know as I love hearing from you all. If you’ve got any comments head over to facebook.com/musicbusinessfacts
But for me, this really was one of the most enjoyable episodes in a long time, and I generally enjoy conducting all of my interviews so that’s saying something.
So if you know any artists, songwriters, performers, or artist managers- Please share this episode of Music Business Facts.
Like the last couple of episodes, I’ve created a free PDF containing some of Benji’s top Music Business Facts which you can download for free here:
But lets go over just a couple….
- You create digital gold – what you are making is valuable!
- 1000 true fans. Based upon an article by Kevin Kelly
There’s a cool video on this topic right here:
- Gang of Four – vials of their blood
- Ben Folds – limited edition photo
- Signed set lists
- Personalised items!!
Innovation comes from the artist.
When something is important enough, you do it even when the odds are not in your favour.
– Elon Musk.
Today’s show is brought to you buy Audible. Audible is a very cool company that funnily enough sells audiobooks. Right now I’m listening to a really compelling audiobook on the Paypal multi-millionaire, Space X & Telsa serial entrepreneur Elon Musk. What an incredibly interesting character!
Anyhow if you’d like to check out audible you can also get a free audiobook when you sign up using my affiliate link at mbfbook.com